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Ch. Doyle

OXFORD DICTIONARY OF MARKETING (Oxford Paperback Reference)

Autor: DOYLE, Ch.

publisher: OUP References

0 / 5
Offering international coverage, this accessible and wide-ranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods. Users will find entries on planning, pricing, promotion, positioning, pod-casting, social media marketing, and search

Sleva 10 % z běžně ceny 295 Kč

Naše cena: 266 Kč

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Oxford Dictionary of Marketing Fourth Edition (Oxford Paperback Reference)

Autor: Doyle, Ch.

publisher: OUP References

0 / 5
22 %
Offering international coverage, this accessible and wide-ranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods. Users will find entries on planning, pricing, promotion, positioning, pod-casting, social media marketing, and search

Sleva 22 % z běžně ceny 317 Kč

Naše cena: 247 Kč

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