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Fill Ch. Baines

Essentials of Marketing

Autor: Baines P., Fill Ch., Page K.

publisher: Oxford University Press

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Are you motivated by learning from marketers at top organizations like Apple and IKEA? Are you excited by the prolific growth in social media and its implications for marketing? Do you need a fresh and concise introduction to marketing? Then look no further,as Essentials of Marketing has arrived! Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and

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