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I. Chaston

Entrepreneurial Marketing Sustaining Growth in All Organisations, 2nd Ed.

Autor: Chaston, I.

publisher: Macmillan Distribution

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It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process. Entrepreneurial

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