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J. Watt

Business for Punks: Break All the Rules - the BrewDog Way

Autor: Watt, J.

publisher: Penguin Group UK

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BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverant. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars

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