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Jaideep Prabhu

Frugal Innovation: How to do more with less

Autor: Kolektiv autorů - Paul Polman, Navi Radjou, Jaideep Prabhu

publisher: Profile Books (UK)

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Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for

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