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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Autor: Eric Ries

publisher: Penguin Books (UK)

2.3 / 5
19 %
Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is

Sleva 19 % z běžně ceny 499 Kč

Naše cena: 404 Kč

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Economics of Good and Evil: The Quest for Economic Meaning from Gilgamesh to Wall Street

Autor: Tomáš Sedláček

publisher: Oxford University Press (UK)

0 / 5
Tomas Sedlacek has shaken the study of economics as few ever have. Named one of the "Young Guns" and one of the "five hot minds in economics" by the Yale Economic Review, he serves on the National Economic Council in Prague, where his provocative writing has achieved bestseller status. How has he done it? By arguing a simple, almost heretical proposition: economics is ultimately about good and

Sleva 10 % z běžně ceny 409 Kč

Naše cena: 368 Kč

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The Great global crisis and family finance - How to Look after Your Property in a World of…

Autor: Smrčka Luboš

publisher: Melrosebooks

0 / 5
20 %
Krize 2008 - 2010 zničila sny mnoha lidí a přišla jako budíček ze sladkého snu o věčné prosperitě. Kniha je fascinujícím průvodcem po světě, který ztratil své jistoty a kde to, co platilo včera, zítra již nemusí platit. Tato kniha - na rozdíl od mnoha jiných - není pesimistickou předpovědí zániku stávajících ekonomických pořádků a konzumního světa. Nehlásá známé pravdy, ale trpělivě nabádá

Sleva 20 % z běžně ceny 298 Kč

Naše cena: 238 Kč

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Rich Dad Poor Dad

Autor: Robert T. Kiyosaki

publisher: Megabooks

0 / 5
Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads—his real father and the father of his best friend, his rich dad—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your

Sleva 10 % z běžně ceny 450 Kč

Naše cena: 405 Kč

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How Brands Grow

Autor: Sharp B.

publisher: Oxford University Press

0 / 5
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present

Naše cena: 709 Kč

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Principles of Economics, 7th ed.

Autor: Mankiw, N. Gregory

publisher: Cengage Learning Ltd.

0 / 5
The most widely used principles text is now updated and thoroughly revised. Maintaining the clear, concise exposition, precise presentation, emphasis on interesting and relevant concepts, and teaching package that is the most extensive in the industry, it can be the perfect complement to your teaching.

Naše cena: 2 124 Kč

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Winning : The Ultimate Business How-To Book

Autor: Welch, J.

publisher: Harper Collins UK

0 / 5
15 %
The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. Winning explores the changes of recent times and the new economic realities, and more than that, it identifies the central, immutable principals of doing business right and doing it well. "Winning is a book for the people

Sleva 15 % z běžně ceny 277 Kč

Naše cena: 235 Kč

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International Economics: Theory and Policy, 10th Ed.

Autor: Krugman, P.

publisher: Pearson Education Ltd.

0 / 5
15 %
For courses in International Economics, International Finance, and International Trade A balanced approach to theory and policy applications International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive introduction to

Sleva 15 % z běžně ceny 2 047 Kč

Naše cena: 1 740 Kč

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ABSOLUTE FINANCIAL ENGLISH BOOK + AUDIO CD

Autor: Kolektiv autorů - Julie Pratten,PRATTEN, J.

publisher: Heinle ELT

0 / 5
Absolute Financial English is a complete course for students preparing for the ICFE examination and for anyone studying English for finance and accounting purposes. It contains 10 units which provide over 60 hours of teaching material; each unit is divided into four sections with each section covering one of the four skills. This closely follows the organization of Cambridge ICFE whose four

Sleva 10 % z běžně ceny 899 Kč

Naše cena: 809 Kč

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New English in Economics 1

Autor: Kaftan Miroslav

publisher: Karolinum

0 / 5
22 %
Nové, plně aktualizované vydání úspěšné učebnice angličtiny v ekonomii a hospodářství je určeno především studentům ekonomie na vysokých a vyšších odborných školách. Učebnice je nově rozšířena do dvou dílů členěných do tematických kapitol obsahujících odborné články, slovní zásobu a množství cvičení, ať již gramatických, zaměřených na slovní zásobu či náměty k diskusím. Pomůže studentům při

Sleva 22 % z běžně ceny 270 Kč

Naše cena: 211 Kč

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10 years of euro: success?

Autor: Lacina Lubor

publisher: Aleš Čeněk

0 / 5
15 %
Economic landscape undoubtedly changed in the last year or so. The “great moderation” gave way to a ‘great recession”. Whatever the causes for this turn in short term economic fortunes of many nations, one surmises that many trends and dynamics (so called fundamentals) observed in many world economies in the last decade still exist, albeit hidden in the avalanche of economic news in the last

Sleva 15 % z běžně ceny 301 Kč

Naše cena: 256 Kč

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End This Depression Now!

Autor: Paul Krugman

publisher: W.W.Norton & Co (UK)

0 / 5
19 %
The Great Recession is more than four years old and counting. Yet, as Paul Krugman points out in this powerful volley, "Nations rich in resources, talent, and knowledge all the ingredients for prosperity and a decent standard of living for all remain in a state of intense pain." How bad have things gotten? How did we get stuck in what now can only be called a depression? And above all, how do we

Sleva 19 % z běžně ceny 599 Kč

Naše cena: 485 Kč

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Management Accounting for Business Decisions

publisher: McGraw-Hill Education

0 / 5
Written with the decision maker in mind, this new text from Professor Will Seal, author of the highly successful "Management Accounting," takes a practical, real-world approach to the subject. Suitable for one or two semester courses, this text is aimed at both specialist and non-specialist students at an introductory level. This book provides concise and manageable coverage of key topics and

Naše cena: 990 Kč

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Health Systems Policy, Finance, and Organization

publisher: Elsevier Books

0 / 5
This volume is unique in its systematic approach to these three pillars of health systems analysis will give readers of various backgrounds authoritative material about subjects adjacent to their own specialties. Assembling such comparative materials is usually an onerous task because so many programs possess their own vocabularies, goals, and methods. This book will provide common grounds for

Naše cena: 2 520 Kč

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Multinational Business Finance

publisher: Pearson Education Ltd.

0 / 5
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For courses on International Finance. Authoritative, comprehensive coverage of contemporary international finance. Renowned for its authoritative, comprehensive coverage of contemporary international finance, this

Sleva 10 % z běžně ceny 1 540 Kč

Naše cena: 1 386 Kč

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Marketing /BAINES/

Autor: Kolektiv autorů - Paul Baines, Chris Fill

publisher: Oxford University Press

0 / 5
Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' DVD. The

Naše cena: 999 Kč

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MacroEcon - Student Edition

Autor: William A. McEachern

publisher: Cengage Learning Ltd.

0 / 5
Student-tested and faculty-approved, ECON FOR MACROECONOMICS is an innovative approach to teaching principles of macroeconomics. This brief paperback includes a suite of learning aids to accommodate the busy and diverse lifestyles of today's learners, including downloadable flash cards, graphing exercises, review cards, and quick quizzes that allow students to study wherever they are and whenever

Naše cena: 640 Kč

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Mgmt2

Autor: Chuck Williams

publisher: Cengage Learning Ltd.

0 / 5
MGMT, a unique book for your principles of management course, began with YOU. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning principles of management

Naše cena: 1 000 Kč

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Economics of Money, Banking and Financial Markets (MISHKIN)

Autor: Frederic S. Mishkin

publisher: Pearson Education Ltd.

0 / 5
This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. The historic

Sleva 10 % z běžně ceny 1 420 Kč

Naše cena: 1 278 Kč

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Tourism : Principles, Practices, Philosophies

publisher: John Wiley and Sons Ltd

0 / 5
The 12 th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that

Naše cena: 5 730 Kč

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Principles of International Investment Law, 2nd ed.

Autor: Dolzer, R.

publisher: Oxford University Press

0 / 5
This book outlines the principles behind the international law of foreign investment. The main focus is on the law governed by bilateral and multilateral investment treaties. It traces the purpose, context, and evolution of the clauses and provisions characteristic of contemporary investment treaties, and analyses the case law, interpreting the issues raised by standard clauses. Particular

Naše cena: 1 496 Kč

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International Law of Investment Claims : Preliminary Issues and Awards

Autor: Douglas, Z.

publisher: Cambridge University Press

0 / 5
The International Law of Investment Claims considers the distinct principles governing the prosecution of a claim in investment treaty arbitration. The principles are codified as 54 'rules' of general application on the juridical foundations of investment treaty arbitration, the jurisdiction of the tribunal, the admissibility of claims and the laws applicable to different aspects of the

Naše cena: 3 590 Kč

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Economics of Public Spending

Autor: Bougrine, Hassan

publisher: Marston Book Services Ltd

0 / 5
This text argues that in many jurisdictions free market advocates have resorted to pubic sector downsizing and privatization as a means of alleviating problems of unemployment and slow economic growth, and that, as a consequence, the strategy of reducing public deficits, balancing budgets and achieving surpluses has become widely accepted as the only road to prosperity. The volume demonstrates

Naše cena: 2 760 Kč

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MODERNIZATION PLANNING UNDER THE CLUSTERING OF ENTERPRISES ENGINEERING: THEORY AND PRACTICE

Autor: T. F. Sharipov

publisher: Skleněný můstek

0 / 5
12 %
V této monografii se projednává nutnost a správnost plánování ve tvaru kontrolní funkce, která je založena na ekonomických zákonech v rámci tržní ekonomiky. Autor zpracovává model modernizačního plánování, tz. „konceptualní model", v souladu s pěti modely modernizace. Zavěr je, že se opírá o skutečné výsledky a dovoluje si je prakticky použít v inženýrských firmách. Tato kniha je určená pro

Sleva 12 % z běžně ceny 286 Kč

Naše cena: 252 Kč

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