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Cizojazyčné - P. Kotler

Principles of Marketing 16th Ed. (Global Edition)

Autor: Kolektiv autorů - Armstrong, G.,Kotler, P.

publisher: Pearson Education Ltd.

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Sleva 15 % z běžně ceny 2 420 Kč

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Marketing: An Introduction, 13th rev ed.

Autor: Kolektiv autorů - Kotler, P. , Armstrong, G.

publisher: Pearson Education Ltd.

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For undergraduate courses on the Principles of Marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing

Sleva 15 % z běžně ceny 1 858 Kč

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Democracy in Decline : Rebuilding its Future

Autor: Kotler, P.

publisher: SAGE Publications Ltd

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The world is undergoing unprecedented change with the Internet, globalization, climate change, and the growing concentration of wealth and income which is marginalizing, disenfranchising and disempowering lower and middle income citizens. Democracy, the key political system for tackling these issues, is under threat however. Not enough citizens are politically informed and nearly half of the

Sleva 10 % z běžně ceny 590 Kč

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