Náš web Levné učebnice používá k poskytování služeb, personalizaci reklam a analýze návštěvnosti soubory cookie. Používáním tohoto webu s tím souhlasíte. Zobrazit podrobnosti.

Registrace | Přihlášení


Advertising and Promotion, 10th Ed.

(Produkt nebyl zatím hodnocen)

Napsat recenzi

Autor: George E. Belch
Vydavatel: McGraw-Hill Education
Publikováno: 2014
Formát: paperback 835 stran
Cena: 2 110 Kč ( 1 918 Kč bez DPH)
Ušetříte 0 Kč (0%)
Běžná cena 2 110 Kč
Dostupnost: Skladem u dodavatele - expedujeme do 28 pracovních dnů

Informace o dostupnosti

Toto zboží se nachází ve skladu našeho dodavatele.

  • Expedujeme do 28 pracovních dnů.

Anotace

Connect Marketing is McGraw-Hill's web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook show students how to ?do? marketing, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Now with LearnSmart and SmartBook! New! LearnSmart ensures your students are learning faster, studying more efficiently, and retaining more knowledge. It pinpoints concepts the student does not understand and maps out a personalized study plan for success. Based on students' self-diagnoses of their proficiency, LearnSmart intelligently provides students with a series of adaptive questions. This provides students with a personalised one-on-one tutor experience. New! YouTube Channel A YouTube channel has been created for the tenth edition which can be accessed at youtube.com/10ebelch. The YouTube channel includes a playlist for each chapter that contains links to television commercials for the various companies and brands discussed as well as videos and other material relevant to the chapter. The YouTube channel provides instructors with easy access to numerous commercials and videos that can be shown during lectures or viewed outside of class. Three New Videos The first video focuses on Taco Bell's ?LIVE MAS? IMC campaign which is designed to make the brand attractive and relevant to young, hip, and cross-cultural consumers by focusing on food as an experience and lifestyle. The second video focuses on athletic shoe and apparel company Under Armour and the IMC program developed by the company to target women. The video examines the female-focused campaign developed by Under Armour called ?What's Beautiful? which relies heavily on social media and also how the company used IMC to focus on specific segments of the athletic-shoe market such as running, training, and basketball. The third video focuses on the IMC efforts used by the Middle Eastern country of Qatar to be chosen as the host nation for the 2022 FIFA World Cup football (soccer) tournament, which examines the strategy used by the Qatar Supreme Committee to compete against other countries for the rights to host the World. New! Digital and Social Media Perspectives In this edition we are introducing a new feature called Digital and Social Media Perspectives. These boxed items are designed to focus attention on changes and advances in digital and social media and how they are impacting the practice of integrated marketing communications.

Kategorie

Knihovnické kódy

  • EAN: 9789814575119

Zákazníci si zakoupili s tímto produktem

Principles of Economics, 12th ed.

Autor: Kolektiv autorů

Běžná cena: 2 080 Kč

Ušetříte: 312 Kč 15 %

Naše cena: 1 768 Kč

Triggers: Sparking Positive Change and Making it Last

Autor: Kolektiv autorů

Běžná cena: 399 Kč

Ušetříte: 40 Kč 10 %

Naše cena: 359 Kč

An Essential Guide to Business Statistics

Autor: Willoughby, D.

Běžná cena: 1 250 Kč

Naše cena: 1 250 Kč

Fed Power : How Finance Wins

Autor: Kolektiv autorů

Běžná cena: 526 Kč

Naše cena: 526 Kč

Agent-Based Modelling in Economics

Autor: Kolektiv autorů

Běžná cena: 1 240 Kč

Naše cena: 1 240 Kč

Consumer Behaviour in Tourism, 3th ed.

Autor: Horner, S.

Běžná cena: 1 360 Kč

Ušetříte: 136 Kč 10 %

Naše cena: 1 224 Kč

Global Inequality : A New Approach for the Age of Globalization

Autor: Milanovic, B.

Běžná cena: 910 Kč

Naše cena: 910 Kč

Food and Culture, 3th ed.

Autor: Counihan, C.

Běžná cena: 1 650 Kč

Ušetříte: 165 Kč 10 %

Naše cena: 1 485 Kč

The Hegemony of Growth

Autor: Schmelzer, M.

Běžná cena: 2 540 Kč

Naše cena: 2 540 Kč

Chronicles : On Our Troubled Times

Autor: Piketty, T.

Běžná cena: 549 Kč

Ušetříte: 55 Kč 10 %

Naše cena: 494 Kč

Basic Econometrics, 5th ise ed.

Autor: Gujarati, D. N.

Běžná cena: 1 260 Kč

Naše cena: 1 260 Kč

Why Information Grows

Autor: Hidalgo, C.

Běžná cena: 274 Kč

Ušetříte: 27 Kč 10 %

Naše cena: 247 Kč

Governance, Regulation and Powers on the Internet

Autor: Kolektiv autorů

Běžná cena: 1 250 Kč

Naše cena: 1 250 Kč

Principles of Economics, 7th ed.

Autor: Mankiw, N. Gregory

Běžná cena: 6 590 Kč

Naše cena: 6 590 Kč

Democracy in Decline : Rebuilding its Future

Autor: Kotler, P.

Běžná cena: 750 Kč

Ušetříte: 75 Kč 10 %

Naše cena: 675 Kč

Strategic Advertising Management, 5th rev ed.

Autor: Percy, L.

Běžná cena: 1 393 Kč

Naše cena: 1 393 Kč

Maths for Economics, 4th rev ed.

Autor: Renshaw, G.

Běžná cena: 1 548 Kč

Naše cena: 1 548 Kč

The Euro: and its Threat to the Future of Europe

Autor: Joseph Stiglitz

Běžná cena: 549 Kč

Ušetříte: 55 Kč 10 %

Naše cena: 494 Kč

Managing Sustainable Tourism : A Legacy for the Future

Autor: Edgell, David L.

Běžná cena: 1 320 Kč

Ušetříte: 132 Kč 10 %

Naše cena: 1 188 Kč

The Forces of Economic Growth : A Time Series Perspective

Autor: Gong, G.

Běžná cena: 750 Kč

Naše cena: 750 Kč

Führen mit Hirn

Autor: Kolektiv autorů

Běžná cena: 1 020 Kč

Ušetříte: 102 Kč 10 %

Naše cena: 918 Kč

Financial Crises, Liquidity, and the International Monetary System

Autor: Tirole, J.

Běžná cena: 580 Kč

Naše cena: 580 Kč

Corporate Governance, 5th Ed.

Autor: Mallin, Ch.

Běžná cena: 1 176 Kč

Naše cena: 1 176 Kč

Business in Context, 6th Ed.

Autor: Needle, D.

Běžná cena: 1 820 Kč

Naše cena: 1 820 Kč

Who Gets What - and Why : Understand the Choices You Have, Improve the Choices You Make

Autor: Roth, A.

Běžná cena: 230 Kč

Ušetříte: 34 Kč 15 %

Naše cena: 196 Kč

Economics of Banking

Autor: Keiding, H.

Běžná cena: 1 780 Kč

Ušetříte: 178 Kč 10 %

Naše cena: 1 602 Kč

End This Depression Now!

Autor: Paul Krugman

Běžná cena: 560 Kč

Ušetříte: 106 Kč 19 %

Naše cena: 454 Kč

Britain's Future in Europe, 3th rev. ed.

Autor: Emerson, M.

Běžná cena: 790 Kč

Naše cena: 790 Kč

The Oxford Handbook of Creativity, Innovation, and Entrepreneurship

Autor: Zhou, J.

Běžná cena: 5 329 Kč

Naše cena: 5 329 Kč

What They Do with Your Money

Autor: Stephen, D.

Běžná cena: 730 Kč

Naše cena: 730 Kč

Nová recenze

Podělte se o svůj názor na tento titul s ostatními čtenáři.

Otázka proti spamu


Proč nakoupit u nás?

  • Přes 720 000
    spokojených zákazníků
  • 238 236
    titulů v katalogu
  • 4 916
    nakladatelů v katalogu
  • 10 218
    ukázek z knih
  • 7 let
    úspěšně na trhu
  • Osobní odběr
    prodejna Praha 4


APEK - česká kvalita - certifikovaný obchod

APEK - dodržuji terminologii lhůt dodání

Výhradní distribuce Comenia Script


Přihlášení uživatele