The story behind the bitter rivalry between Apple and Google - and
how an an epic battle is reshaping the way we think about
technology. This book, previously published as 'Dogfight: How Apple
and Google Went to War and Started a Revolution', explores the real
reasons beneath the world's biggest deathmatch. Whether you're an
iPhone addict or Android champion, it's undisputed that Apple and
Google are the two tech giants setting the agenda - revolutionising
how we work, play and stay in touch. But their rivalry is more than
a matter of hardware versus software, or patents versus products.
It's a tale of backstabbing, personality clashes and brutal mind
games. Fred Vogelstein here reveals all about this bitter feud -
from the shocking truth behind the iPhone's launch to the realities
of development hell and the demise of Google's 'don't be evil'
mantra . This struggle for supremacy is a fight to the death: what
lies at stake is the future of our data.