LEGO is one of the world's best-loved and most familiar brands,
adored by generations of children. What is less well known, though,
is how close this iconic company came to total collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned
company that enjoyed decades of success before its inability to
keep in step with a rapidly changing market brought it crashing to
earth. It's also the story of an extraordinary recovery. As
disaster stared them in the face, the management of LEGO embarked
on an audacious and innovative plan to turn their fortunes around,
and then painstakingly implemented it. Today, the company is riding
high once again, and enjoying results that are the envy of their
competitors. Granted unprecedented access to every part of the LEGO
Group, David Robertson not only charts each twist in the company's
story but explains precisely what went wrong and how it was fixed.
His clear-sighted analysis will prove invaluable to all those who
want to understand how companies can not only ride the storm of
change, but benefit from it.