One of the top-selling textbooks in Sport Management updated.
Contemporary Sport Management provides students with an overview of
sport management by presenting extensive discussions of the
foundational aspects of the profession and relevant topics on the
subject. The text also discusses the role of social media in
revolutionising the industry and the significance of sport as an
international institution. Students will learn the relevance of
legal, sociocultural, historical, political and psychological
concepts to the management of sport; the professional skills and
attitudes of successful sport managers; and ways in which the
globalization of sport continues to affect sport management
professions. Additionally, the accompanying web study guide
contains multiple interactive learning experiences to help students
retain the information.