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Course in Behavioral Economics, 2nd Ed.

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Autor: E. Angner
Vydavatel: Macmillan Distribution
Publikováno: 2016
Formát: paperback 336 stran
Cena: 1 179 Kč ( 1 072 Kč bez DPH)
Ušetříte 131 Kč (10%)
Běžná cena 1 310 Kč
Dostupnost: Skladem u dodavatele - expedujeme do 28 pracovních dnů

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  • Expedujeme do 28 pracovních dnů.

Anotace

A Course in Behavioral Economics is a concise and reader-friendly introduction to one of the hottest developments in social and behavioral science today. Covering all core areas of the subject, Erik Angner clearly lays out the theory and explains the intuitions behind it. A rich selection of applications from economics, management, marketing, political science, and public policy illustrate how useful behavioral economics can be. No advanced mathematics is required. This redesigned and updated second edition: * includes a brand new chapter on behavioral welfare economics and the nudge agenda; * contains new sections on overconfi dence, projection bias, and more; and * offers an expanded range of real-life examples and exercises, refl ecting the continued uptake of behavioral economics across the disciplines. It is an ideal textbook for students coming to behavioral economics from various fields, for general readers looking for a thorough and readable introduction to the subject, and for anyone who has been captivated by popular-science books on behavioral economics and wants to know more.

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Knihovnické kódy

  • EAN: 9781137512925

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