HOW BAD DO YOU WANT IT? revisits some of the most extraordinary
moments from the history of endurance sports to show how mental
strength allows some athletes to perform at a level way beyond
their physical limits – to will their body to do what was
previously thought biologically impossible. Drawing on cutting-edge
scientific research it suggests concrete habits and tactics we can
use to cultivate our own mental strength, whilst providing
thrilling accounts of some of the most inspiring and astonishing
feats in sporting history. In 2010 Sammy Wanjiru entered the Boston
Marathon suffering from injuries to his knee and his lower back, a
stomach virus that prevented him from training and a lifestyle that
meant he spent more time in nightclubs than on the track. He
shouldn’t have even been able to finish the race, and at times he
seemed as if he literally had nothing left to give, yet in an epic
battle he crossed the finishing line first. How did he manage it?
HOW BAD DO YOU WANT IT? describes a new 'psychobiological' model of
endurance performance connecting the mind, body and brain.
Compelling accounts from triathlon, cycling, running, rowing and
swimming are viewed through the lens of this model shedding new
light on what science has to say about mental fortitude in sports.