Registrace | Přihlášení

Košík je zatím prázdný

Měna:

czk

How Brands Grow

(Produkt nebyl zatím hodnocen)

Napsat recenzi

Autor: Sharp Sharp
Vydavatel: Oxford University Press
Publikováno: 2010
Formát: hardback 246 stran
Cena: 697 Kč ( 634 Kč bez DPH)
Ušetříte 0 Kč (0%)
Běžná cena 697 Kč
Dostupnost: Skladem u dodavatele - expedujeme do 28 pracovních dnů

Informace o dostupnosti

Toto zboží se nachází ve skladu našeho dodavatele.

  • Expedujeme do 28 pracovních dnů.

Anotace

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Kategorie

Knihovnické kódy

  • EAN: 9780195573565

Zákazníci si zakoupili s tímto produktem

Nová recenze

Podělte se o svůj názor na tento titul s ostatními čtenáři.

Otázka proti spamu



Přihlášení uživatele