It is easy to forget that every development in the history of the
American information industry–from the telephone to radio to
film–once existed in an open and chaotic marketplace inhabited by
entrepreneurs and utopians, just as the Internet does today. Each
of these, however, grew to be dominated by a monopolist or cartel.
In this pathbreaking book, Tim Wu asks: will the Internet follow
the same fate? Could the Web–the entire flow of American
information–come to be ruled by a corporate leviathan in possession
of "the master switch"? Analyzing the strategic maneuvers of
today’s great information powers–Apple, Google, and an eerily
resurgent AT&T–Wu uncovers a time-honored pattern in which
invention begets industry and industry begets empire. He shows how
a battle royale for Internet’s future is brewing, and this is one
war we dare not tune out.