In the Fifth Edition of Media Analysis Techniques, Arthur Asa
Berger once again provides students with a clearly written,
user-friendly, hands-on guide to media criticism. The book empowers
readers to make their own analyses of the media rather than just
accept how others interpret the media. It begins by examining four
techniques of media interpretation--semiotic theory, Marxist
theory, psychoanalytic theory, and sociological theory--that Berger
considers critical for creative people to acknowledge if they are
to understand how their creations translate to the real world.
Application chapters then link popular culture to these four
theories. Written in an accessible style that demystifies complex
concepts, Media Analysis Techniques includes a glossary, study
guides, and the author's own illustrations.