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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Autor: Howard Schultz
Vydavatel: Rodale Press
Jazyk: angličtina
Publikováno: 04/2012
Formát: brožované
Cena: 404 Kč ( 367 Kč bez DPH)
Ušetříte 95 Kč (19%)
Běžná cena 499 Kč
Dostupnost: Skladem (3ks) - expedujeme do 1 pracovního dne (další kusy u dodavatele)

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  • do 1 pracovního dne zaslat na prodejnu Praha 4 - Háje
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Další kusy expedujeme v případě objednávky do 28 pracovních dnů.

Poslední aktualizace: 30.5.2017 05:12

Anotace

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.

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Knihovnické kódy

  • ISBN: 1609613821
  • EAN: 9781609613822

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