Open Innovation: New Product Development Essentials from the PDMA
(Produkt nebyl zatím hodnocen)
Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. "PDMA Essentials" provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitionsCustomer immersion and interactionCollaborative product design and developmentInnovation networks, rewards, and incentives
Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. "PDMA Essentials" provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.
- ISBN: 978-1-118-77077-1
- EAN: 9781118770771