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TEACH YOURSELF MARKETING

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Autor: J. Gabay
Vydavatel: Hodder & Stoughton
Publikováno: 2003
Formát: paperback 192 stran
Cena: 299 Kč ( 272 Kč bez DPH)
Ušetříte 33 Kč (10%)
Běžná cena 332 Kč
Dostupnost: Skladem u dodavatele - expedujeme do 28 pracovních dnů

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  • Expedujeme do 28 pracovních dnů.

Anotace

"""an excellent introduction"" (Marketing Direct ) Product Description Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive ""jargon buster"" section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success."

Kategorie

Knihovnické kódy

  • ISBN: 0340859466
  • EAN: 9780340859469

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