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The Power of Habit: Why We Do What We Do, and How to Change

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Jazyk: angličtina
Publikováno: 02/2013
Formát: brožované
Cena: 177 Kč ( 161 Kč bez DPH)
Ušetříte 42 Kč (19%)
Běžná cena 219 Kč
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Anotace

In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

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Knihovnické kódy

  • ISBN: 1847946240
  • EAN: 9781847946249

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