Pressure is a constant in all our lives. The pressure to hit a
deadline, deliver a speech, cook for a dinner party. But how would
life look if we could harness pressure and turn it to our
advantage? Dealing with pressure is a skill just like any other.
Even sports stars rely on tried-and-tested strategies when the
stakes are high. For many, their success is down to one man: Dr
Dave Alred MBE, widely acknowledged as one of the best coaches on
the planet. A pioneer in performance psychology, he nurtured Jonny
Wilkinson into rugby's most feared kicker, and has helped
Premiership footballers, number one golfers and England cricketers
deliver on the biggest stage. Now Dave Alred is finally ready to
share his eight groundbreaking principles, distilling his life's
work into this accessible, inspirational book. From cultivating a
no-limits mindset to unleashing the performance-enhancing powers of
language, THE PRESSURE PRINCIPLE will help you produce your best in
work and at home. Read it and you'll never miss a shot again.